GELO Highlights Food-Grade Solid Surface Countertops in Gelandy's New China Campaign

The campaign puts healthy, safe and stain-resistant solid surface countertops at the centre of the kitchen conversation.

Gelandy's new outdoor campaign for food-grade countertops is now live in Huadu, Guangzhou, and Chongqing - and for GELO, the campaign carries a particularly relevant message: solid surface countertops can bring design freedom, everyday practicality and hygiene-minded performance together in one integrated surface solution.

Installed prominently on the facades of building-material markets, the campaign reaches homeowners, designers and dealers while they are actively comparing materials. It reframes the countertop as a major interior surface rather than a late-stage accessory, encouraging buyers to look beyond colour and price to the qualities that shape daily use.

Why solid surface belongs in the food-grade conversation

Gelandy, one of China's leading surface brands, has deep expertise in both quartz countertops and solid surface countertops. It has been at the forefront of introducing and promoting the food-grade countertop concept in China, with an emphasis on healthier material choices, safer food-preparation environments and resistance to common household stains.

Within that vision, GELO solid surface offers a compelling platform for kitchens, hospitality spaces, healthcare environments, retail counters and other interiors where cleanliness and visual continuity matter. Solid surface can be fabricated with inconspicuous seams, integrated sinks and coved upstands, helping designers reduce dirt-catching transitions while creating a smooth, unified appearance.

Its repairable and renewable character is another practical advantage: depending on the product, finish and extent of wear, many surface marks can be professionally sanded or refinished. The non-porous nature commonly associated with solid surface also supports straightforward routine cleaning. Exact performance, fabrication methods and compliance documentation should always be confirmed for the selected GELO product and local application requirements.

GELO solid surface turns the food-grade countertop idea into a complete design approach: fewer visual breaks, easier-to-manage details and a surface made for close everyday interaction.

Visible demonstrations build confidence

The new campaign is already changing the questions consumers bring into stores. More visitors now ask whether a countertop is food-grade and request a demonstration rather than waiting for a salesperson to introduce the concept. That change shortens the distance between a marketing message and a material experience.

A simple blue-ink test helps customers observe stain response: ink is placed on the surface, allowed to sit briefly and then wiped away. For solid surface, the demonstration opens a wider discussion about day-to-day cleaning, colour and finish selection, joint detailing, sink integration and long-term care. It turns an abstract performance claim into a conversation grounded in how the countertop will actually be used.

A better material story for designers and dealers

For designers, GELO solid surface expands the conversation beyond a flat worktop. Thermoforming and skilled fabrication can enable curves, continuous forms and customised details, while a broad design palette supports applications from understated residential kitchens to expressive commercial interiors. For dealers and fabricators, these capabilities create opportunities to sell a complete solution based on design, detailing and service - not price alone.

Dealers have reported more efficient discussions as consumers arrive with baseline awareness. Staff can focus on verifying expectations, explaining the chosen product and demonstrating relevant care and performance details. This is practical channel support: awareness generated outside the store makes the in-store conversation more productive.

From two cities to a wider audience

Huadu and Chongqing are the first stops, with expansion to more Chinese cities planned. As outdoor media, digital demonstration content and in-store testing work together, the idea of a food-grade countertop becomes easier for consumers to recognise and evaluate.

For GELO, the message is clear. Solid surface is not simply an aesthetic material; it is a versatile countertop system designed around the way people prepare food, clean, gather and live. By combining thoughtful specification with expert fabrication, GELO aims to make healthier, safer and more stain-resistant surfaces a visible part of better interior design.